After sales software that turns every finished job into the next sale.
Brytend asks your customer how it went a few days after a service, delivery, payment or project, follows up on every unhappy answer, invites happy customers to leave a review and shows you which customers are due for a warranty check, a refill or a renewal.
After sales software looks after a customer once the sale or the job is done. It collects feedback, makes sure complaints get an owner, asks for reviews and spots the moment a customer needs something again. Brytend After sales does this inside the CRM, so every score, complaint, review invite and opportunity sits on the same customer record as the quotes, orders, services and invoices.
After sales is one part of Brytend, the business operations platform that replaces multiple disconnected business systems with one fully integrated platform: CRM, Assets, Rentals, Quality, Service, Compliance, Documents, Reporting and AI.
One click for your customer, one review link for everyone
The e-mail holds the question itself: a score from 0 to 10 (NPS) or 1 to 5 stars. One click records the answer. Then every respondent sees your review link, can add a comment, can agree to be quoted as a reference and can sign up for the newsletter. No login, no long survey.
What your customer sees after one click. Screenshot with sample data.
What goes wrong without after sales software
Unhappy customers you never hear from
Most customers who are not satisfied do not complain. They just do not order again.
Reviews only when someone remembers
Asking for a Google review depends on who handled the job and how busy the week was.
Repeat sales left on the table
Warranties end, bottles need a refill and contracts come up for renewal, and nobody notices in time.
Your next sales, listed every day
Brytend looks at installed equipment, contracts, refills and certificates and lists what each customer is likely to need next. Tick the rows you want and Brytend makes draft quotes for you to check. Nothing is sent automatically.
- Warranty ends and maintenance that is due
- Replacements for old equipment, refills and renewals
- Certificates that expire and upsell chances
- Filter on My customers and on each kind of opportunity
After sales features
Feedback journeys
Choose which status starts a journey, such as a finished service, a delivery, a paid invoice or a closed project, and how many days later the question goes out.
NPS or star rating
Ask “How likely are you to recommend us?” from 0 to 10, or a 1 to 5 star rating per journey.
No survey fatigue
A contact gets at most one question every 90 days, however many jobs you do for them.
Review requests
Every respondent sees your review link, as Google requires. No filtering on happy customers, no incentives.
Follow up on low scores
A score from 0 to 6 creates a call-back task for the account manager and a complaint ticket, so somebody owns it until it is solved.
Newsletter with consent
Customers can sign up for your newsletter with double opt-in. Each consent is logged with date and source.
Customer references
Customers who agree can be used as a reference; add references to your quotes with one click.
Feedback after signing
The quote page asks for short feedback right after a customer signs, and lost quotes get a reason, so you learn why deals go elsewhere.
Overview and dashboard
NPS per month, happy and unhappy customers, review clicks, newsletter sign-ups, open opportunities and who to call back, on one overview and as a dashboard widget.
Get started in three steps
Pick your moments
Switch on the journeys you want, choose the statuses that start them and the delay in days.
Add your review link
Paste your Google review link and decide whether the newsletter sign-up is shown.
Follow up and sell
Call back unhappy customers, follow the scores on the overview and turn the daily opportunities into draft quotes.
Rated 5 stars on Google
“We used to create and track orders in Ultimo. Switching to Brytend was a challenge, yet we were very pleasantly surprised. Not only the software, but their support too is better than expected. Super!”
“Our company has used Brytend software for several years. It has let us tackle various processes quickly and efficiently that we had not found a solution for before.”
“Excellent experience with this company and its software applications. If you want changes, no problem. Arranged quickly and at a fair price.”
Reviews translated from Dutch.
More than after sales software
Part of your CRM
Scores, consents and references sit on the customer in CRM, next to every quote and order.
Complaints in the help desk
Low scores become tickets in Help desk, with the same owner and status as any other ticket.
Opportunities become quotes
Draft quotes open in Sales: quotes and orders, ready to check and send.
Works with the other Brytend modules
CRM
See how CRM works with After sales.
Sales: quotes and orders
See how Sales: quotes and orders works with After sales.
Service and inspections
See how Service and inspections works with After sales.
Help desk
See how Help desk works with After sales.
Frequently asked questions
What is after sales software?
Software that looks after customers once a sale or job is finished: it collects feedback, follows up on complaints, asks for reviews and finds repeat sales such as renewals, refills and warranty checks. Brytend After sales does this inside the Brytend CRM.
What is an NPS survey?
Net Promoter Score asks one question: how likely is it that you would recommend us, on a scale from 0 to 10. Scores 9 and 10 are promoters, 7 and 8 passives and 0 to 6 detractors. NPS is promoters minus detractors, as a percentage.
When does Brytend send the feedback question?
You decide per journey which status starts it and how many days later the question goes out, for example 2 days after a service, 7 days after a delivery, 3 days after payment or 14 days after a project. A contact gets at most one question every 90 days.
Does Brytend only ask happy customers for a review?
No. Every respondent sees the same review link. Asking only satisfied customers, called review gating, is against Google’s review rules, so Brytend does not do it.
What happens with a low score?
A score from 0 to 6 creates a call-back task for the account manager and a complaint ticket in the help desk, so the customer is contacted and the problem gets an owner.
Is the newsletter sign-up GDPR-proof?
The box is never ticked in advance, the customer confirms the sign-up by e-mail (double opt-in), and Brytend logs every consent with date and source.
What are after sales opportunities?
Moments when a customer is likely to need something: a warranty that ends, maintenance or a replacement that is due, a refill, a contract renewal, a certificate that expires or an upsell. Brytend lists them every day and turns each one into a draft quote with one click. Nothing is sent without you.
How does the free trial work?
You use the full Brytend platform, After sales included, free for 90 days. Take the tour first, or start the trial straight away.
Make every finished job count twice.
Take the tour to see After sales with the rest of the platform, or start your free 90-day trial.
Prefer to talk first? Call +31 (0)85 013 02 04